strobo B M Visual Communication
strobo B M Visual Communication
Image by strobo B M

Website for Detail,
a digital platform for architecture and structural engineering

Services Conception, UI-Design, UX-Design
Client Detail Business Information GmbH
Year 2020
Team Matthias Friederich, Julian von Klier

DETAIL.de is a bilingual architecture portal that bundles DETAIL’s online services in one comprehensive website. DETAIL.de presents the latest developments in the industry and provides more in-depth information on the topics covered in the print edition, accompanying video material, product information and announcements of industry events. In addition, users can order our specialist publications directly from the web shop.
The English-language presence provides international users with customized content from the German-language offering for your worldwide advertising messages.

Average

4,143,450

page-impressions/month

For years, DETAIL.de has ranked among the top 30 online trade media with 12.86 PI/visits 

(Source: IVW-online.de)

Concept

DETAIL.de is a bilingual architecture portal that bundles DETAIL’s online services in one comprehensive website.  All 3 main activites are linked to each other by a prominently placed dynamic higher-level navigation bar.

Landing Page

DETAIL.de’s landing page provides the user a lively overview of the editorial content. Different scales of representation exist due to its relevance. The design language focuses on seriousness and elegance. Also advertorial content is implemented on various positions in conscious ways.

Content Pages

Rooted in a modular system content pages facilitate the editor to publish texts and images in many variants.

Adverts

Ads for special occasions have been developed to increase the users attention.

Newsletter

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Image by strobo B M