The Entire City
A hanging archive of ideas and visions for Hamburg’s urban development

Services Visual Identity, Editorial Design, Consulting, Exhibition Graphics
Client Administration of Free and Hanseatic City of Hamburg
Year 2023
Team Matthias Friederich, Julian von Klier, Luis Schneider Sabrina Baumann
Curators Kawahara Krause Architects and Kaye Geipel
Exhibition Architecture Kawahara Krause Architects
Communication Strategy Bureau N (Caroline Wolf, Gabriele Ecke)
Copyright Fotos © Jan Lewandowski, Kawahara Krause Architects, strobo B M

171 competitions with 1,427 designs on 1,105 hanging banners: For the first time ever, the creative riches of the numerous architectural competitions of the Free and Hanseatic City of Hamburg are being presented to the public. From 23 June to 14 July 2023, the exhibition “The Entire City. Hamburg Competitions 2017–2023” is presenting the full breadth of ideas for the future of Hamburg.
How do we want to live and work together? And how can our built environment enable that? These are the very questions that urban planners, architects, landscape designers, developers and clients address during competitions that the Free and Hanseatic City of Hamburg has initiated. Usually, the Winner Takes It All – as a rule, only one design can be implemented. And yet all of the submissions are rich in creative power and exciting solutions. Each of them is an intellectual contribution to the city’s future.
This diversity of proposals is now made accessible to the public for the first time: “The Entire City”, designed and curated by Hamburg-based KAWAHARA KRAUSE ARCHITECTS and the architecture critic Kaye Geipel, is a walk-in installation that shows the density of ideas and make them visually and physically tangible. Around 6,000 plans from 170 competitions will form a hanging archive, that fills the industrial hall Schuppen 29 in the HafenCity quarter next to the Elbe River.

Visual Identity

strobo B M has been commissioned to design all communicative matters for the exhibition, including printed and digital matter.

Casefilm

Visual Identity / Brief

How to communicate urban planning as the theme of this exhibition vibrantely opposed to prevailing presumptions in the mind of many who associate urban planning primarily with bureaucratic, sober planning procedures?

Excerpt from: Christopher Alexander, The Pattern Language

Visual Identity / Approach

The image of a construction kit serves as a metaphor for the key visual. The associated game with building blocks aims to give the public a playful, experimental approach to the topic.

The reduction and simplicity of the graphic forms also enable a high degree of dynamism and responsiveness, which is required by the diverse forms of application: From the print campaign in the cityscape, in the digital moving image through to wayfinding & exhibition design on site.

The key visual strongly shaped the appearance of the event on site.

Next to the events visual identity, strobo B M designed in close collaboration with architecture office Kawahara Krause the exhibition typography and design.

Exhibition Graphics