strobo B M Visual Communication
strobo B M Visual Communication
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Visual Identity for Kunsthalle Bielefeld
2012–2022

Services Visual Identity, Design, Art-Direction, Exhibition Typography, Digital
Client Kunsthalle Bielefeld
Year 2012–2022
Team Matthias Friederich, Julian von Klier

Winner German Design Award 2018
„Die visuelle Identität der Kunsthalle Bielefeld bricht bewusst mit den Erwartungen bezüglich Kommunikation von Bildender Kunst: Statt mit einer Bild-Repräsentanz zu werben, wird hier der Suggestion durch Worte vertraut. Dabei bezieht sich die typografische Konzeption auf den modernistischen Grundriss der von Philip Johnson erbauten Kunsthalle. Und doch lässt das System Ausnahmen zu.Ein anspruchsvolles Konzept mit hoher visueller Kraft und intellektueller Ausstrahlung, das auffällt, ohne laut zu sein. Wertig.“

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